HomePage

This is a collection of proven tips and tricks to help you make your web site more effective.

Things You Can Do Now

There are lots of things you can do to improve your site that only require a pair of eyes and a fresh way of looking.

ThreeSecondRule, DesignOneTwoThree, BuildingTrust, JustLooking, GoingAllSquinty

If It Can Go Wrong It Will Go Wrong

Apply a Murphy's Law test to your site can mean you fix the errors before they start losing you customers.

ParanoidAndroid, PageNotFound, NoResultsFound, CheckoutProcessErrors, ErrorWidgets, MisspelledSearches, ForgottenPassword

Design Your Site Using Best Practices

How you organise your site, how the elements on the page are titled, linked and grouped together and how the functionality you provide, such as a ShoppingBasket, all affect sales. Getting your Information Architecture (IA) and design right makes you more money.

Below are are collection of design ideas, see if your site uses any or all of these...

ButtonsAsBranding, DescribeByContents, PeepThruPane, LandingPages, HumaneNavigation, FacettedSearchResults, AddingInformationValue, ConnectionsBetweenItems, DataClarity, InformationScent, ProductListings, WebSitesAreJourneysNotStructures, AlwaysHaveSomewhereToGoNext, SiteMapFooter, ExpandableProductListings, TriggerWords, CheckoutProcess, HumanePrices, UsabilityAndRoi, SetYourMetrics, ThankYouPage

Knowing Your Customers

The best way to improve any online store is by basing any design choices on hard data. If you don't know which colour web site sells the most, how are you going to find out?

BetterKnowledge, TheTruthAboutLogFiles, MostPopularSearches, PeripheralKnowledge, ChampionChallenge (Test-driven design), SiteSearchEngine, SearchResults

Listen To Your Customers

Recognizing someone as they enter your online store enables you to better serve their needs and create happier customers

VisitorPersonalization, FirstTimeVisitor, ReturningVisitor, RecentlyViewed, FavouriteProduct, ReturningCustomer, AlreadyHaveFilter, IntelligentUpselling, NuggetBasedQuestionnaires, WeblogsAndEcommerce, WeblogsAndMarketing, DontPissPeopleOff, NeverLetThemGo

Reach New Customers

Having a great site is one thing, but if most people will find your site using a search engine such as Google, then getting this part right is essential to finding new customers.

SearchEngineOptimization (SEO), LongTail, RemarkabilityMarketing